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Challenge
Only two years into their journey, Afirmo were very much a start-up when they engaged Brandsitters.
Campaign
Foundations
Afirmo already had a clear identity, and well-defined target personas.
Furthermore, they had excellent base creative in the form of multiple fun and engaging brand videos created by the legends at ODV. The videos personify Afirmo's target personas as small business superheroes.
Utilising the key creative themes, messaging and personas, we crafted a complex Meta advertising funnel, focussed on entertaining and adding value at the top, informing people about Afirmo at the middle, and encouraging people to sign up for a 30 day free trial of Afirmo at the bottom.
Creative Execution
Drawing inspiration from ODV's videos and the wealth of assets available on Afirmo's Learning Hub, we crafted over 90 pieces of creative and 96 different ads (and counting). The most important thing was to ensure ads were a pleasure to interact with for the target audience, given Afirmo's mission to make starting or scaling a business simple and enjoyable.
From the initial testing phase through to ongoing optimisation and close monitoring, we were able to learn and adapt quickly to ensure that the Afirmo campaigns were consistently delivering the right message at the right time.
Results
(Nov 2023 - Jan 2024)
